I don’t know why the writers should have to take 100% of the risk in this model, when they are doing ALL the work of building the site. That to me smacks of writer exploitation, and is the whole reason I started this blog way back in 2008.
Also…remember that Google is targeting and killing sites like this in search, so the revenue you can earn today may not be what you can earn tomorrow.
Take a look at Demand’s stock price if you’d like to see what the future will probably look like for Guardian as well
My advice is to stay diversified! And don’t put all your eggs with a model that, like Demand Studios, Google could up and decide to kill one day soon. Because this sort of mass content delivery and requirements to write 30 posts a month rarely results in articles people really want to read.